Use quizzes for live events to break the ice, drive interaction, and collect qualified leads.
When was the last time over 60% of your registrants actually showed up and stayed engaged with your brand or sponsors?
If you’re like most event organizers, the honest answer is… rarely.
Because here’s the truth: whether it’s a business conference, a community gathering, or a high-energy sports event, audience interaction is the heartbeat of success. It delivers real value to organizers, sponsors, and attendees alike.
And yet, keeping people engaged isn’t easy.
By the time they leave the venue, that opportunity to connect is often lost.
This is where quizzes change the game.
Quizzes break the ice with curiosity, grab attention, and are fun, not with boring forms or information overload. Instead of asking attendees to consume passively, you invite them to participate. And when people engage, they stay.
Did you know interactive content like quizzes generates 2x more engagement than static content? Even better, 93% of marketers agree that interactive experiences educate audiences more effectively.
Qzzr helps event organizers convert passive audiences into active participants, delivering more engagement, data, and value for everyone.
Let’s explore how quizzes can help make live events into interactive experiences.
What’s on people’s minds before they even step into the venue?
With Qzzr, you can launch pre-event quizzes on your landing page, in-app, registration site, or event email series.
And unlike boring forms, these quizzes feel like part of the experience:
“If you were the keynote speaker, what would your topic be?”
“What kind of networker are you?”
You get clear insight into audience intent, while attendees feel like they’re already part of something engaging. Plus, sponsors get native brand placement into the experience.
Use Case:
A leadership summit runs a pre-event quiz, “What’s your leadership style?” Registrants discover personal insights, the sponsor (a leadership coaching company) gets soft exposure, and organizers see which sessions will draw the biggest crowds.
For fans, the match starts well before kickoff. Pre-game quizzes turn that excitement into engagement you can measure.
Qzzr’s pre-game quizzes give them the excitement from the start.
Instead of passive countdowns, use prediction-style quizzes like:
“Pick your batting line-up for the final match”
Fans are instantly invested in outcomes, sharing predictions with friends, and rooting harder for “their” picks during the live event.
Use Case:
A basketball league posts a pre-game quiz, “Pick your Player of the Match,” sponsored by a sports apparel brand. Fans share results on social, buzz spreads before tipoff, and the sponsor gets natural exposure while fans hype themselves up.
When attendees are sitting through sessions, the biggest challenge is attention span. Quizzes give you ways to pull them back in and make them feel part of the event:
Speaker of the Day Polls – Let the audience vote on their favorite session or speaker. It keeps energy high and gives organizers instant feedback.
Real-Time Insights – Run quick quizzes during panels: “Which sustainability challenge resonates most with you right now?” Use the responses to shape discussions or surprise the audience with on-the-spot offers from sponsors.
Sponsor Spotlights—Instead of static logos, sponsors can run short quizzes, such as “Which solution fits your business need?” and reward participants with a giveaway or discount code.
Live games are already high-energy. Quizzes amplify that energy and give fans another reason to stay locked in: Create contests and predictors, display the QR codes on live displays for fans to scan and play!
Player of the Match Leaderboards – Fans vote live on who’s performing best. The leaderboard updates in real time, fueling cheers and rivalries in the crowd.
Prediction Check-Ins – Mid-game quizzes like “Who will score next?” let fans revisit their pre-game predictions and stay hooked.
Sponsor Challenges—Sponsors can join the fun with interactive fan quizzes, such as “Which shoe fits your game style?” or “Guess the fastest lap time.” Winners unlock coupons, merchandise, or VIP access.
The event might be over, but the conversation doesn’t have to end when the lights go out. With Qzzr, you can replace dull survey forms with interactive quizzes that people actually want to complete.
Feedback that feels fun – Instead of “Rate this session 1–5,” try “What kind of event-goer are you?” Mix in personality-style questions while collecting valuable insights about sessions, speakers, and logistics.
Content that keeps giving – Based on answers, deliver personalized follow-ups: “Since you loved Session X, here’s a whitepaper and a recording of the panel.”
Sponsor value that lasts – Sponsors can offer quiz-driven rewards, such as discount codes, vouchers, or gated premium content tied to the event theme.
For fans, the final whistle doesn’t mean the excitement stops. Quizzes extend the experience beyond the stadium and onto their screens.
Fan identity quizzes – “What kind of superfan are you?” or “Which player are you most like?” Fans love sharing results and spreading your event’s reach organically.
Highlight wrap-ups – Run trivia quizzes based on the game: “How well do you remember the key plays?” Great for sponsor tie-ins with branded prizes.
Exclusive offers & Next-game hype – Wrap up with a fun personality quiz—“Which iconic player best fits your vibe?”—and enter participants into a prize draw for tickets, signed jerseys, or a meet and greet with a player.
Kickstart your event engagement with zero risk. Start free with 300 completions, unlimited quizzes, and no locked features. No credit card needed, create, launch, and watch your audience interact.
After the free plan, it’s just $9/month for 1,000 completions. Need more? Add another 1,000 for only $5. Still cheaper and more engaging than most CPC campaigns or post-event surveys.
Qzzr’s AI makes creating quizzes effortless. Type in a topic or a website, and Qzzr generates the questions, answers, and results in minutes. You brand, tweak, and publish
Embed quizzes on landing pages, event apps, or emails. Match your event branding and deliver a seamless experience across mobile, desktop, and live displays. .
Collect GDPR-compliant, first-party data without interrupting the attendee experience. Every click, answer, and interaction turns into insights you can use to improve events and boost sponsor ROI.
Whether you’re driving audience engagement, collecting valuable insights, or giving sponsors a seamless way to connect, Qzzr helps you create interactive experiences that captivate attendees before, during, and after your event.
When things get busy, it’s easy to miss key elements that make live events truly successful. Download our PDF checklist that covers everything you need to promote your content before, during, and after your event.
Print it out, tick off every box, and watch your live content perform twice as well.
