You don't have to be everywhere to make an impression on your target audience. Smart marketing is putting your brand in front of the right people on the right channels without wasting any time or resources on methods that don't appeal to your audience.
This short quiz will give you the top 3 marketing channels to focus on for better results and a bigger ROI in 2020.
If you really want to sell more, you've got to take full advantage of social networks like Snapchat and Instagram. These platforms give you all the opportunities you need to catch the interest of your target audience and flaunt your latest product in a way that is entertaining and visually appealing.
That being said, posting exclusive offers to your Snapchat story won't be enough to get you the results you're after. You can really make an impact by tapping into the power of Influencer Marketing.
For a better understanding of Influencer Marketing, here is a case study about how we used this marketing tactic (coupled with SEO) to help one of our clients raise over $1M on Kickstarter for their next product.
If you really want to sell more, you've got to take full advantage of social networks like Pinterest and Instagram. These platforms give you all the opportunities you need to catch the interest of your target audience and flaunt your latest product in a way that is engaging and visually appealing.
That being said, posting to Pinterest and Instagram alone won't get you the results you're after. You can really make an impact by tapping into the power of Influencer Marketing.
For the best results from your marketing efforts, we would suggest maintaining a strong and active presence on these two social networks. Post regularly, engage with the community, share content, and keep your business profiles up to date on all your current information.
In addition to a strong presence on Linkedin and Twitter, you will also benefit from becoming a guest contributor on authoritative blogs that appeal to your target audience. Entrepreneur, Inc., and Forbes are a few examples of credible thought leaders that allow guest contributions. You may have to start out on some lower-level publications at first, but you can work your way up to the big leagues and create content that guides new potential customers back to your own website.
These channels are perfect for promoting helpful content that will build brand awareness and interest in the services you provide. These two networks also appeal to your specific target audience, giving you a better chance to spark interest and convert users into customers.
And speaking of helpful content... according to your answers, you'll find great value in creating content that is informative, useful, and well optimized for SEO. Web copy, blog articles, video tutorials, email campaigns, and other strong forms of content give you the opportunity to establish your brand as a credible thought leader, provide your audience with real value, and get in front of the right people.
While content marketing can be time consuming, this marketing method delivers an abundance of value. Not only can great content boost your ranking in search results, but it also has the power to aid in reputation management efforts and lead generation.
In other words, do you market to other businesses or to consumers?
This applies to your PRIMARY offering only. For example, if you are a landscaping company that also sells weed killer, your primary offering is still the service of landscaping.
For the most accurate outcome, please select your PRIMARY age demographic.